Advertisement for the Friden 130 Touting Productivity Improvements at Gimbel Brothers Department Stores Finance Department
Friden News Magazine, January, 1966

This advertisement speaks to a marked improvement in Accounts Payable productivity at Gimbel Brothers Department Store in Philadelphia as a result of replacing Friden's sophisticated (for the time) Model SBT electro-mechanical calculators with the Friden 130.

This is the earliest advertisement found thus far for Friden electronic calculators that states that Friden is a division of Singer Company. Earlier advertising states that Friden is a subsidiary rather than a division of Singer.