Old Calculator Museum Advertising & Documentation Archive
Advertisement Seeking Distributors for Compucorp Calculators and Microcomputer Systems Computerworld, August, 1976
This ad seeks US-based distributors for Compucorp Calculators and
Microcomputer Systems. Interestingly, beginning in around 1971, Compucorp
had developed a substantial dealer network across the US, and around the
world that marketed the company's advanced electronic calculators.
In 1974, due to declines in the electronic calculator industry spurred
both by general economic conditions as well as huge competition in the
calculator
marketplace in the electronic calculator marketplace, Compucorp shut down
its distributor network, terminating all distributor agreements. At
around the same time, Compucorp received a $1M loan from Litton Industries
(parent company of Monroe Calculating Machine Co.) and purchase of 24% of
Compucorp's voting stock. The infusion of cash was used by Compucorp to
fund development efforts for a line of small microcomputer systems, which
the company believed would save it from the decline of the calculator
industry. As a result of these developments, Compucorp, by the early
part of 1976, needed to rebuild its distributor network to sell the new
small computer systems, along with its established line of electronic
calculators. This advertisement is part of the company's campaign to
re-establish its distributor network.
