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Early Advertisement for the
Friden 130
Newsweek Magazine, November 2, 1964
This advertisement is one of the earliest ads found thus far for
the Friden 130. Note the
nomenclature on the calculator on the first page of the ad: It reads
"ELECTRONIC CALCULATOR 130". This nomenclature matches that of the first
prototype machine (See the exhibit on the
Friden 130 for more information).
Later advertising uses "130 ELECTRONIC CALCULATOR", as do the production
models of the machine. Another indication of the early nature of this
advertisement is the statment that "Friden, Inc. is a subsidiary of
The Singer Company". Later references refer to Friden as a "division of
Singer".
Note erroneous use of the word "arithmetrical" (should be arithmetical)
in ad copy.